+ 1:1 Online Physique Coaching

YOU'VE PUT IN
THE WORK.
GENERIC ADVICE
IS WHY IT'S NOT SHOWING.

You don't need more information. You've got years of it from the internet, from friends, from everywhere. What you're missing is oversight, individualisation and direct accountability, the 3 things generic advice can never give you. That's exactly what I coach.

Luke Crunden
100+ CLIENTS TRANSFORMED1:1 FULLY INDIVIDUALISEDSHRED · BUILD · TRANSFORMSTRAIGHT-TALKING ACCOUNTABILITY100+ CLIENTS TRANSFORMED1:1 FULLY INDIVIDUALISEDSHRED · BUILD · TRANSFORMSTRAIGHT-TALKING ACCOUNTABILITY100+ CLIENTS TRANSFORMED1:1 FULLY INDIVIDUALISEDSHRED · BUILD · TRANSFORMSTRAIGHT-TALKING ACCOUNTABILITY

+ Real Client Results

Jamie transformation

Jamie · 12 weeks

Phil transformation

Phil · 13 weeks

Ryan transformation

Ryan · 16 weeks

Chad transformation

Chad · 5 months

Matt transformation

Matt · 6 months

Andrei transformation

Andrei · 12 weeks

Brandon transformation

Brandon · 16 weeks

Levi transformation

Levi · 3 years

Max transformation

Max · 12 months

Jamie transformation

Jamie · 12 weeks

Phil transformation

Phil · 13 weeks

Ryan transformation

Ryan · 16 weeks

Chad transformation

Chad · 5 months

Matt transformation

Matt · 6 months

Andrei transformation

Andrei · 12 weeks

Brandon transformation

Brandon · 16 weeks

Levi transformation

Levi · 3 years

Max transformation

Max · 12 months

HOW FLICK THE SWITCH ACTUALLY WORKS

Apply For 1:1 Coaching →

+ Who This Is For

THIS IS FOR YOU IF

  • You've trained consistently for years and know your way around a gym but are fed up of never reaching the next level.
  • You've written your own programmes, researched enough to be dangerous, but you're still overwhelmed by conflicting advice and unsure whether what you're actually doing is going to pay off.
  • Your results have stalled even when you increase the effort you're actually putting in.
  • You want direct feedback and to be held to the highest standards, coaching that makes you more capable, not more dependent.
  • Your career is demanding and your training needs to work around real life, not the other way round.
  • You're ready to be coached, challenged, and pushed to your boundaries, in return for life changing results.

This isn't for beginners, and it isn't for anyone still deciding whether they want to train. It's for people who are already doing the work and are done leaving results on the table.

THE METHOD

THE METHOD

SHRED. BUILD. TRANSFORM.

The exact 3-phase system behind 100+ transformations, not a generic fat-loss or bulking template with your name on it. Where you start depends on where you actually are, not which phase sounds the most appealing.

01

01. Shred

Strip back body fat without the muscle and performance loss that comes with a generic fat loss phase, individualised to your starting point so you see lifestyle changes from day 1 and visual progress within as little as 2 weeks.

02

02. Build

Most people rush this phase or skip it altogether, so here we add size and shape exactly where you need it, not a generic building phase that piles on weight everywhere except where you actually want it.

03

03. Transform

You've achieved a physique that's surpassed expectations, but how do you keep it? This phase shifts from chasing the result to sustaining it, so what you've built becomes who you are, not a phase you fall out of like every plan you've tried before.

+ Client Results

REAL PEOPLE. REAL RESULTS.

Ryan transformation

I never thought I'd get that ripped.

"Inconsistent training, no structure, low activity, stuck saying I'll sort it soon. 16 weeks and 10kg later, Phase 1 is complete and he's moving into Build stronger and leaner than he thought possible."

Ryan · 16 weeks

Chad transformation

Chad set the standard.

"No structure, inconsistency, no clear routine when he started. The real shift wasn't physical, it was deciding to become the person who gets world class results. 55+ lbs down in 5 months, and a completely different level of confidence."

Chad · 5 months

Levi transformation

In the shape of his life.

"Not an overnight result. The last stretch of a 3 year coaching relationship pushed things to a level most people say they want and never actually commit to, structure and discipline built to actually last."

Levi · 3 years

Matt · 6 months

Ryan · 16 weeks

Chad · 5 months

+ What We Offer

FROM NO DIRECTION TO A CLEAR PATH FORWARD

Most people chasing a better physique don't actually know what they should be working on right now, muscle, fat loss, or the foundations underneath both, and that's exactly why progress stalls. Here's exactly how that gets fixed, phase by phase.

/01

DISCOVERY & FIT CALL

A short call to confirm we're the right fit, talk through your goals, and set a realistic timeframe for getting there. You leave it knowing exactly what's required, not guessing.

/02

CONSULTATION ANALYSIS

A full consultation form covering your training history, lifestyle factors, daily schedule and the real blockers that have held you back, so nothing about your plan is generic, it's built around what's actually stopping you.

/03

TRAINING & NUTRITION FRAMEWORK

Your individualised training and nutrition framework gets built from that analysis, not copied from a template. You'll know exactly what you're doing and why, every single week.

/04

ACCOUNTABILITY, RESULTS & SUPPORT

Weekly check-ins, direct feedback, and daily support that keeps you executing at 100%, with the plan adjusted as real progress data comes in, so direction never slips again.

+ Quarterly Launch

THE BIGGER GAME 8-WEEK PROGRAMME

An 8-week programme built to prove what proper coaching does in a short window, and for the right people, the first step into 1:1. Next cohort opens soon.

See the Bigger Game

NOT READY TO APPLY? START WITH A FREE GUIDE.

Practical, no-fluff resources to help you self-diagnose what's actually capping your progress, before you commit to coaching.

Browse Free Guides

Guide preview placeholder

QUESTIONS

Career-driven people who've already trained seriously for years and want expert oversight, not more generic advice. This isn't beginner coaching, and it isn't for anyone still deciding whether they want to train.

Most coaching fails for one reason: it's generic advice with a monthly invoice attached. No real assessment, no individualisation, no direct accountability, just a template and a group chat. Every part of Flick The Switch is built around your specific starting point, your schedule and your actual blockers, backed by direct weekly accountability. That's the difference.

This isn't more to manage, it's what removes the guesswork you're currently managing on your own. Training and nutrition get built around your career, not the other way round. If you've got time to train inconsistently and figure it out yourself, you've got time to do it properly with a plan that actually fits your life.

You've probably already found most of it. Information was never the problem. What you can't get from a video or a forum post is someone assessing your specific situation, telling you what's actually capping your progress, and holding you to executing it. That part doesn't exist for free.

6 months minimum, paid upfront or monthly across the term. That's the time genuinely required to assess, implement and produce a result worth having.

No. Results depend on your execution as much as the coaching. What I guarantee is the oversight, individualisation and accountability to close the gap, if you do the work.

APPLY NOW

READY TO STOP LEAVING RESULTS ON THE TABLE?

Apply for 1:1 coaching. If it's a fit, we talk. If it's not, I'll tell you straight.

Apply for 1:1 Coaching